

This feedback was reflected in the event's metrics. Managers noted their teams were getting along better, and morale improved after the event.

The most common piece of feedback Scott received from employees was that they felt more energized in their roles and confident in the company's direction. My own morale and how I'm approaching the job has improved.' It was really nice to hear that employees appreciated we'd gone above and beyond to make sure we were impacting morale in a positive way." – Scott Schwartz, Senior Manager, Glassdoor "People actually said, 'I feel like the morale of the team is better. Previous in-person sales kickoffs created plenty of internal buzz for Glassdoor and Scott was happy to see the same reaction to the virtual experience. Overall, Hopin allowed Scott to create a virtual experience that was more interactive and tailored to employees than it would have been in person.
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Each company used a virtual booth to teach employees how to become superusers of their tools. Representatives from companies like Slack, Gainsight, and Salesforce all attended the kickoff. Scott was also able to involve Glassdoor's vendors, inviting them to host virtual expo booths at the event. Scott even collaborated with presenters to hide items in the background of their talks that employees had to spot as part of a fun scavenger hunt.
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To keep presentations engaging, Scott limited each speaker to a maximum of 30 minutes, and made full use of Hopin's audience engagement tools to ensure speakers and employees had plenty of interaction. The whole experience was just fantastic." – Scott Schwartz, Senior Manager, Glassdoor They loved the fact that they could ask a lot more questions, and they felt that the content was far more tailored to them than it had been in the past because they could have that interactivity. Employees enjoyed insights from former Beats CMO Omar Johnson and Alison Hadden from the “No Time to Waste” podcast. Thanks to the time and money saved by going virtual with Hopin, Scott was able to book two high-profile keynote speakers without going over budget. That way, employees were already familiar with the platform before the kickoff began.
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Hopin ticked every box.īefore the event, Scott used Hopin's pre-event communication tools to send invites, highlight specific talks, post the agenda, and share registration reminders. Scott was also in search of a platform that’s dependable with a clean look and feel. He needed a virtual environment where employees could interact, network, share questions, and get answers in real-time. For Scott, it was all about having an intuitive platform that could keep Glassdoor's employees engaged over the entire three-day event.

So, one of the main goals of the event was for people to get to know the new executive leadership, where their minds are, and the kind of personalities they are." – Scott Schwartz, Senior Manager, GlassdoorĪfter researching different event platforms, Scott decided Hopin was the right solution for the perfect virtual kickoff. "Coming off such a destabilizing year, we wanted people to feel really steady and steadfast in where the company is going as well as the sales and customer success org.

The event's primary goals were to create camaraderie and trust between Glassdoor's sales and leadership teams, and educate team members on the company's strategy for the coming year. As Senior Manager of Glassdoor's Sales Enablement Team, Scott was tasked with planning Glassdoor's 2021 annual sales kickoff. Glassdoor's mission statement is 'to help people everywhere find a job and company they love.' But the truth is, you can't get people excited about a new career or a company jazzed about new talent if your sales enablement team isn’t confident and properly trained. Can a virtual sales kickoff live up to the in-person event?
